For Tapo, we have developed a range of options to effectively showcase their smart vacuum line. Our primary objective was to offer various options with different sizes and footprints within the store environment.
Initially, we began with a euro-pallet size option and devised several alternatives that integrate both stock storage and visual communication elements.
Initially, we began with a euro-pallet size option and devised several alternatives that integrate both stock storage and visual communication elements. This streamlined approach allows for the seamless delivery of stock and point-of-sale materials directly to the stores.
In addition to these integrated solutions, we also designed standalone displays that can be positioned flexibly throughout the store, as well as shelf-based options. Each of these display configurations varies in footprint within the store, impacting the amount of product that can be showcased.
With the euro-pallet setup, our aim was to create an interactive experience for customers to engage with the vacuum cleaners. We included a working demonstration setup where customers can interact and witness the functionality of the vacuum.
Moreover, we incorporated a rubbish bin feature to further demonstrate the power of the system.
Finally, we developed a setup based on existing elements available at Gamma stores, allowing for a low-budget solution without the need for a complete overhaul of the point-of-sale infrastructure. This approach enables us to implement impactful displays in stores efficiently and cost-effectively.
